Kaspersky
+38%Landing conversion
High-performance campaign landing that boosted conversions
The company
High-performance campaign landing that boosted conversions
Kaspersky is one of the world's best-known cybersecurity brands, with antivirus solutions for home and mobile devices.
The challenge
The starting point
The campaign landing loaded slowly on mobile and lost users before they saw the offer. Conversion didn't match the paid-traffic spend.
The solution
How I solved it
I rebuilt the landing with React and Next.js focused on performance: optimized images, above-the-fold rendering and a clear CTA. Everything measured with Lighthouse and analytics events.
ReactNext.jsTailwindCSS
The result
The landing now loads in under a second on mobile and conversion rose 38%, making far better use of the same campaign budget.
Testimonial
What it's like to work with me
“Miguelo understood the business goal, not just the design. The landing was fast and converted from day one.”
Laura FernándezDigital Marketing ManagerRelated case studies
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