Artistealo case study cover image

Artistealo

+22%Artist contacts

I came in for the final stretch to close the product: I integrated PayPal payments, simplified the search by removing friction and optimized the Django server. With plenty of QA, especially on payments, Artistealo launched and is now a big success, fast and well-known, with more contacts and less drop-off.

  • +22%Artist contacts
  • -30%Search drop-off
  • 0Payment errors (PayPal)

The company

The marketplace of artists and suppliers for your events

Artistealo is a marketplace of artists and suppliers for events, where you find and book the service you need for your celebration.

The challenge

The starting point

I joined in the final stages, with much already in place, to close the product. Critical pieces were still pending: the PayPal payment integration and the search form for the artist or service inside the marketplace.

The search had extra fields that created friction, and the platform ran on Python and Django, a heavy stack that needed tuning so the experience would be as clean and fast as possible.

The solution

How I solved it

I integrated PayPal payments and finished the search, cutting the unnecessary fields down to the bare minimum so searching wasn't a chore.

I optimized the Django server side to lighten the experience and worked closely with the client as features shipped, with lots of QA and testing, especially on payments.

PythonDjangoPayPalJavaScript

The result

With payments and search wrapped up, Artistealo launched and is now a success story: zero payment errors, 30% less search drop-off and 22% more contacts.

My involvement made it possible to close and launch the product. A friction-free search and solid PayPal payments, on a tuned-up server, left a fast and reliable platform.

Today Artistealo is a well-known platform and a big success story: artist contacts rose 22%, search drop-off fell 30% and PayPal payments run with zero errors.

Testimonial

What it's like to work with me

“Miguelo came in for the final stretch and closed what was left: payments and search. It launched on time and today runs fast and friction-free.”
Foto de Nuria GilNuria GilCo-founder