Kaspersky case study cover image

Kaspersky

100Google PageSpeed

I built pixel-perfect several landings to sell Kaspersky's different plans, with modern technologies and minimal JavaScript. We hit a 100% Google PageSpeed score and a sub-second mobile load, and since the change sales rose considerably.

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  • 100Google PageSpeed
  • +14%Conversion
  • +16%Campaign sales

The company

High-performance campaign landing that boosted conversions

Kaspersky is one of the world's best-known cybersecurity brands, with antivirus solutions for home and mobile devices.

The challenge

The starting point

The goal was to sell the different antivirus plans with several landings, built pixel perfect from Figma, with designs that shifted by screen size and a mobile-first approach.

The starting point was mediocre. The old site wasn't optimized or accessible. It wasn't a complex challenge, but a simple page with plenty of room to improve conversion.

The solution

How I solved it

I built the landings pixel perfect with very modern technologies, keeping JavaScript to a minimum so they loaded as fast as possible and everything was fully responsive.

I optimized images and assets and took care of accessibility, with the clear goal that the first impression felt instant and conversions climbed as high as possible.

AstroTailwindCSSFigma

The result

The landings load in under a second on mobile, with a 100 Google PageSpeed score, and since the change conversion rose 14% and sales 16%.

We hit a 100% Google PageSpeed score and a sub-second mobile load, so the first impression felt instant. All responsive, pixel perfect and with minimal JavaScript.

Compared to an old, poorly optimized and inaccessible site, the new one is fast and accessible. Since the change, conversion rose 14% and sales 16%.

Testimonial

What it's like to work with me

“I managed the project and with Miguelo it was easy. He delivered the landings pixel perfect and on time, blazing fast and friction-free. A 100 on PageSpeed and sales that felt it.”
Foto de Alberto FuentesAlberto FuentesFreelance Project Manager

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