The Attic Talents case study cover image

The Attic Talents

+18%Casting inquiries

A minimalist talent portfolio with a back office to manage it without being a developer. Years later I led the rebrand to The Attic Talents, handling the transition and bringing its monthly costs to nearly zero.

  • +18%Casting inquiries
  • -95%Provider costs
  • +4 añosMaintenance-free

The company

A minimalist talent portfolio, fast and nearly cost-free

The Attic Talents (formerly The House Talents) is a Barcelona talent agency that represents actors and finds them new opportunities and projects.

The challenge

The starting point

They needed a talent portfolio with a dynamic, ever-growing list of artists, and a minimalist aesthetic with real personality, in black and white, beautiful and near pixel perfect from Figma.

They needed a back office so a non-developer could add and edit the actors' profiles, and to connect the contact form with mail automations. And years later, an extra challenge, rebranding without losing the audience that already knew The House Talents.

The solution

How I solved it

I built the first version with React and Next.js, with the dynamic listing, the back office to manage talents and the form's mail automations, which converted very well. It came out fast, beautiful and responsive on mobile and tablet.

Years later I led the rebrand from The House Talents to The Attic Talents, an even more minimalist redesign with a new corporate identity on Astro. I handled the transition so the audience recognized the name change without losing traffic or ranking, and optimized SEO, load and stack so it would last much longer and cost almost nothing to maintain.

AstroReactNext.jsTailwindCSSFigma

The result

The site has run for over 4 years with almost no maintenance, well ranked and blazing fast, and the rebrand to The Attic Talents went through without losing its audience, lifting casting inquiries 18% and cutting provider costs 95%.

The back office has lasted over 4 years with almost no maintenance and the client still manages their talents without relying on a developer. The site is well ranked and the form converts beautifully.

The rebrand to The Attic Talents was handled carefully so their audience recognized the new brand without losing ranking, and left the site even more modern and fast. Casting inquiries rose 18% and provider costs fell 95%. It's one of the works I'm happiest with.

Testimonial

What it's like to work with me

“I wanted a beautiful site I could manage myself, and Miguelo nailed it. Years later it's still blazing fast, and after the rebrand I barely pay to maintain it.”
Foto de David LopDavid LopCEO and Professional Actor