The company
A site that helps companies acquire digital DNA
Impacting Digital is a digital transformation consultancy that helps companies acquire a digital DNA: strategy, processes and content, with a focus on the world of AI.
The challenge
The starting point
They needed a new brand landing on WordPress and to add content about artificial intelligence, which was starting to make noise in 2022-2023. And all of it in record time.
The underlying challenge was team autonomy: marketing, sales and content had to be able to create and update the site's verticals without knowing any code, and it all had to look impeccable on mobile.
The solution
How I solved it
I built a WordPress theme from scratch in PHP, with lots of back-office editable pages: titles, thumbnails, descriptions and every section of the vertical pages, all editable without touching code.
I also created a blog template with its own identity and the new brand colors, and made sure everything looked impeccable on mobile. A simple, against-the-clock build, but solid.
